Monday, August 21, 2006

paradigm shift

If you haven't read the earier posts, consider this your official warning that some of them are likely to disappear.

I've been thinking about this thing, this odd thing I've decided to do. Why am I doing this? What's the point? Who is it for, besides me?

Well, at first I thought it was a way to revisit the old angry writings and mix them up with the 'now thoughts,' but I've realized that the "how do you reconcile the dark rantings of the young man with the thoughts of the older, wiser, more established and allegedly legitimate man" question actually has an answer. "You don't." Each may have value, in its own context, but each needs and deserves its own context.

As I read back through old writings, in the context of the time period, and surrounded by other pieces from the same frame of reference, some of it is pretty good, and some of it is not. But most, taken by themselves and catapulted into the present, naked and separated from the early 90's, are just drivel. Absolutely boring and juvenile.

So. Plan B. It occurs to me that the real point of creating an online presence beyond my own 'look at my work, see what a genius I am and proceed to buy said work' website, is to share my outlook, to inform people about the concept of bespoke furniture, and help the layperson weed through the assault of deceptive marketing and shoddy design and/or craft.

I'm something of a believer that a website such as the one I use to show my work should be simple, and about nothing but the work. Not filled with all kinds of text and such, opinions and adjectives, essays and hype about myself or my ideas. Simple. Look at what I've done. Does it touch you? Excellent. Call me, perhaps we can work together to make something beautiful happen, something that you can see, touch, a thing you can live with and enjoy for the rest of your life. No? Ok, feel free to look at the pretty pictures and move on.

But here, here in the world of the word - here, I can (and will) blather on about all the things I think and see and the ways I think it could be better, or worse, or different. I can talk about what I do, explain the process, help people make decisions about what they're looking for. I can talk about my friends, the designers and craftspeople I respect, and critique them for you. I can talk about the evils, the deceptions, the sound bite driven fast food of the design world, and even the ways in which the "high end" furniture world is often misleading and overpriced, or how there is so much that is either poorly designed and beautifully crafted, or beautifully concieved and poorly crafted, but not enough that achieves the goal of being a well thought out, graceful idea, crafted with skill and an attention to detail that makes a piece successful.

I can talk about all those things. And more.

And I will.

Please stay tuned.

Oh, and by the way, enough with the anonymity. Hi, I'm Scott Braun. Here's my work: www.scottbraun.com

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